Step One
Learn what differentiates Transformational Coaching
Wondering what sets Transformational Coaching apart from other coaching models? Learn how this method has interrupted inequities in schools and organizations, cultivated emotional resilience in individuals and teams, and created sustainable change for over 20 years.

Step Two
Attend our foundational workshop
If you want to begin your journey or grow your skills as a Transformational Coach, The Art of Transformational Coaching workshop is your next step. Based on Elena’s Arise: The Art of Transformational Coaching (2024), our newly designed foundational training takes you from knowledge building to effective implementation, all while accommodating busy schedules.

Step Three
Become a member
If you’re ready to transform your practice, it’s time to move beyond one-and-done learning experiences. Our memberships save you money, grow your professional network, and provide you with the ongoing development required for mastery.

Bright Morning Membership
Join hundreds of coaches, facilitators, and leaders passionate about transforming their practice and their organization. Unlock a year of learning, support, and community—unlimited access, endless growth.
Bright Morning Membership
Access everything Bright Morning offers—all year long. Perfect for individuals or teams who want the most comprehensive, flexible professional learning experience.
Includes
- All workshops, Learning Libraries and PLCs, and on-demand tools
- First access to new offerings
- Cost savings and maximum flexibility
Best Value
"I am so grateful for this knowledge. I had no idea about the vast amount of strategies and tools that are available, and after attending The Art of Transformational Coaching (in-person), I now I feel very equipped to begin my journey into Transformational Coaching. After attending, I highly recommend this course to any educator or coach seeking to build foundational leadership coaching skills or enhance their current practice. The course provided me with structured approaches for planning and executing effective coaching conversations, equipped me with targeted focus areas to guide client engagement, and helped me organize my thinking to develop strategic, impactful support for those I serve."

"The Art of Transformational Coaching workshop has significantly transformed my perspective on coaching. I now possess a strong ability to apply the knowledge and skills of a Transformational Coach to create a positive impact and influence on others."

"This workshop supported my understanding of Transformational Coaching, and provided so many opportunities to “fumble forward.” I felt that the learning and support was superb, and made so much growth personally and professionally. I highly recommend this workshop to any and everyone who works with others, even if you are not in a coaching role. After attending my practice has changed because I now focus on the whole person, rather than just the coaching task. The workshop helped prepare me for a transition from a general education teacher into an instructional coach role. I feel more prepared to centered the client, teachers in my case, and their values, culture, and identity in coaching sessions."

"Prior to starting The PD Workshop, I was looking for a way to make professional development a more intentional and meaningful experience. During professional development workshops, there is sometimes no built-in time to reflect and develop the ideas further. Also, there is often no follow-up after the event to see what learnings have taken root. The PD Workshop helped me to incorporate the what, why and how into many areas - not just professional development. I have built in time for pair sharing, small group work, and collective sharing."

"After attending [Coaching for Equity], I have been able to be more strategic in using questioning to make conversations equity-focused. I have also been able to conceptualize the idea of equity conversations in a broader context. I have included some of the protocols learned in professional learning sessions I have facilitated and in coaching conversations as well. I recommend this workshop to administrators and coaches and district leaders as they support teachers and schools in becoming equitable places for all."

"I cannot say enough about how useful The Gaps Framework has been in my coaching, and helping me in training instructional coaches in how to work with teachers. This changed my coaching and gave me so much confidence too!"

"Transformational Coaching has completely changed the way that I interact with my clients and problem-solve with my team. The conversations we are having are filled with more empathy, openness, and understanding, and leaning into Transformational Coaching strategies has allowed me to trust the process without forcing my fix-it mindset into every perceived problem. For those who are unsure about making the investment, I recommend trying out at least one of Elena's workshops or webinars. This community is talking about supporting, empowering, and developing resilient and effective educators who are ready to meet students where they are, instead of simply focusing on strategy implementation. This is about long-term, transformational change and wholly worth the investment."

"When I first started coaching, I often felt uncertain about what I was doing. I learned numerous coaching models, but none seemed to create the impact I was hoping for. Then, someone recommended The Art of Coaching, and everything shifted. I’ve never looked back. Before discovering Transformational Coaching, I primarily focused on my clients' behaviors, often encouraging them to set emotions aside. But something was missing—coaching felt transactional rather than truly transformative. As I immersed myself in Elena Aguilar’s work, my perspective completely changed. I began exploring my clients' underlying beliefs, identities, and ways of being. I also learned how powerful it is to acknowledge and talk about emotions. This shift has led to deeper, more meaningful coaching conversations and, ultimately, more lasting change. If you're considering it, I wholeheartedly recommend taking the leap—you won’t regret it."

"The Art of Transformational Coaching workshop is the best Bright Morning professional development I’ve ever been to in ten years. We had time to gain knowledge, practice skills, and develop community! You should attend if you need to develop into a coach who wants to change the world!"
"This workshop made me reflect deeper about my leadership skills. I love that I was able to show up as myself, reflect on my strengths and weaknesses, and practice how I can continue improving as a human being and as a leader. Such a great experience that will forever impact in how I think, believe, and act moving forward."
"This training has not only provided me with resources to be a more effective coach, but has reaffirmed and validated me as a professional educator, to continue to lead with curiosity and compassion and ultimately positively impact the education of our children. Thank you."
"Transformational Coaching is a process that has the potential to enact lasting growth and change. There are so many valuable tools and times of reflection in the signature workshop. I highly recommend it to coaches and administration!"
"The workshop was so practical and inspiring. It is clear that Elena brings a deep well of joy and experience to coaching. The strategies she shared are practical and doable. I feel like I went from watching coaching sessions and thinking "Wow....I'll never know how to do that" to feeling empowered with some clear strategies, thoughts, and question ideas to begin my growth journey as a transformational coach!"

Transformation starts here
Start cultivating your skills to transform schools and organizations into joyful, resilient, and equitable places.Â